Gmb photo view no data how to#
Gmb photo view no data update#

Gmb photo view no data update#

We realized that update posts used to only show live for 7 days (in 2020) so we thought maybe that was hurting the number of clicks they received. The worst-performing type was the update post type. When we measured the performance of the 4 different post types, the two types that performed the best were COVID posts and offer posts. After 6 months, they get hidden under a little “view previous updates” link as shown below. This changed in January 2021 and now the posts stay live on your knowledge panel for 183 days (6 months). This was the default/original post type and historically used to stay live for 7 days. They also let you set the date range that you want the post to stay live for. These look similar to event posts but contain a tag icon and a “view offer” call-to-action.

These are posts that allow you to set a date range for how long you want the post to stay live. It also gets displayed prominently on the Google Maps app unlike any other post type. The posts stay live for 28 days and then disappear. This post type is text-only (no image) and actually replaces your posts carousel so if you use this type – don’t bother making any other posts as they won’t show up anywhere. This is the newest post type and is different than the others because it shows up way higher in the knowledge panel. There are 4 different Google My Business post types that you can use in the GMB dashboard: 1.

If you want more activity from Google posts, include a call-to-action, a sense of urgency, and post about specials or discounts.

Google posts which contained emojis got twice as many clicks as those without.

Google posts that contain images which are not stock photos get 5.6x more clicks.

Make sure your post has a title that is not all caps.

COVID posts and offer posts get more clicks than event posts and update posts.

If you want your posts to perform better:

Should GMB posts have titles and should they be all caps?.

What type of Google post performs best?.

In this study, we looked at both clicks according to Google My Business (GMB), and clicks and conversions inside Google Analytics ( by using UTM codes). For the full video of this presentation plus several others, check out our videos on demand from LocalU in April.

Gmb photo view no data how to#

Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of different small businesses.